ebe14Last week I atended the EBE14. For those of you who don’t know about this event, it’s an annual meeting of the social web in Spain, right here in our city of Seville, and held at the end of November. This year, as in the previous year, the meeting wtook place in FIBES Sevilla.

Since its beginning in 2006, more than 15,000 people have attended from all over the world, principally from Spain and other Spanish-speaking countries. We join together an important number of people from different professional fields where we debate change through the Internet and technologies.

In the past nine years (I’ve attended 5 editions) I’ve seen how the event has gone from an encounter among bloggers to a core of the social web, where a debate centers around the applications of technology in our lives and and the possibilities that the Internet has to offer. In this edition, among the many activities on offer, I chose to attend talks and related workshops, about education, looking particularly for content that we might be able to apply to teaching and learning languages, and, especially, to our Spanish courses. I was also interested in topics such as marketing and how the game rules have changed since the presence of technology in everything we buy and sell.

If I had to choose a particular talk that stood out it would be the one given by Darío Regattieri, CEO of Eventísimo, “Technology at the service of creativity”, whose conclusions I couldn’t agree with more: company and creativity, key to driving new ideas at these vertiginous and competitive times.

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